Posts by Ann

Saschka_unseld_creative_director_oculus

Grammer and language in the “wild west” of VR

Saschka  Unseld, creative director of Oculus Story Studio and his team are looking at the grammer that plays inside VR....

How will colour affect (3D virtual) eCommerce purchasing behaviours?

What is the effect of the store environment on shopping behaviour? Shun Yin Lam from City University of Hong Kong looked...

disruptive technologies

The Problem with ‘Disruptive Technologies’

Some recurring questions asked off founders of  technology start-ups are: What is the ‘significant problem’ that your innovation (technology)  solves?...

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