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Why Your Business Needs a Strategy for VR  (and other emerging technologies)

Why Your Business Needs a Strategy for VR (and other emerging technologies)

Virtual reality. VR. You would literally have to be living under a rock not to notice that it is currently...

Virtual reality

The Problem with VR (and why Google’s Tilt Brush provides valuable lessons for any VR company)

You’ve seen the photo. Whenever there is an article about virtual reality now the hero photo will inevitably be one...

Contribute to the Australian companies working in Virtual Reality

Contribute to the Australian companies working in Virtual Reality

As an Irish exp-pat living in Oz I tend to keep an eye on the Irish start-up scene. Call it...

Allison Crank Future of Online Shopping

The Third Place: Why Virtual Reality Might Transform eCommerce Into Social Spaces

“VR is finally here,” announced Oculus CEO Brendan Iribe in September. Nothing new with this you’d have to agree. But...

Saschka_unseld_creative_director_oculus

Grammer and language in the “wild west” of VR

Saschka  Unseld, creative director of Oculus Story Studio and his team are looking at the grammer that plays inside VR....

How will colour affect (3D virtual) eCommerce purchasing behaviours?

What is the effect of the store environment on shopping behaviour? Shun Yin Lam from City University of Hong Kong looked...

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