Digital and retail conference (DX3) explores how virtual reality will revolutionise retail

 

Nymi Band

Image source: www.nymi.com

The Dx3 (digital marketing, retail and advertising) conference was on in Toronto this week and retail and virtual reality were under the spotlight including the Nymi Band by Toronto based technology company, Nymi.

The band uses your electrical heart activity – which is apparently like a fingerprint – and loaded with your credit card details. This enables you to walk into a store, pick the items you want and leave with the purchased immediately taken from your bank account.

The future of shopping indeed.

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