Team Snobal -about-large

We are an emerging technology company creating amazingly effective and easy to use AI assisted VR tools for business. We are backed by HTC, one of the world’s largest players in virtual reality.

Our story…

Our story begins in September 2014. When Snobal first first opened its doors its chief aim was  the goal of creating awesome real-time, connected, 3D environments.  Today, headed by Murray James and Ann Nolan, our focus is on helping team build things better using our VR Tools. 

In March 2017, Snobal joined the HTC ViveX global accelerator based out of Taiwan. 

Snobal is now supported by a team of highly experienced global mentors, a growing team of partner organisations and an expanding team all intent on pushing the boundaries of virtual reality and its applications for business. 

In May 2017 Snobal was invited to join the IBM Global Entrepreneurs program.  

In October 2017 Snobal was profiled as one of the leading Australian technology companies transforming the construction sector in an industry report produced by StartupAus in collaboration with Aconex, Lendlease, EY and the Victorian Government.

Our Partners


Timeline Snobal

Why ‘Snobal’?

In May 1984  Jane Snowball, a 72 year old grandmother from Gateshead UK put an order for margarine, cornflakes and eggs through to her local Tesco from her television remote control.

She was part of a local council program – The Gateshead Shopping Experiment – to help the elderly with mobility problems.

At the time little did Jane Snowball or indeed Michael Aldrich (creator of the technology through which Ms Snowball placed the order) know that she was to become the first person in the world to make an online shopping order from home.

When we first came across this article we knew we had at last found the inspiration for what to call our little company creating VR Tools for business…albeit with a little hack on the word of course!


We loved how the first online shopping order placed from home had a vision of using emerging technology to make someone’s life easier. To enable an elderly person to purchase their weekly groceries conveniently and easily. And from this a billion dollar industry has been created empowering small businesses to have global reach and impact. It has been truly disruptive.

While not specifically focused on eCommerce per se, Snobal is part of this story that began 31 yrs ago in 1984. It’s about harnessing emerging technology to make better human experiences.

What the next generation brings in terms of the intersection of virtual reality and human experiences remains to be seen. We know though that enabling peope to create and share their ideas and concepts will be a key part of it.

Like to join our team?