Pico Interactive headset
Media release

Pico Interactive and Snobal Partner to Increase Accessibility for VR Enterprise Content Creators and Expand Business Solution Offerings

Utilizing Pico’s line of 3DoF and 6DoF headsets and Snobal’s enterprise virtual reality (VR) deployment solution, content developers can now easily deliver, manage and scale VR enterprise experiences and solutions

SAN FRANCISCO – August 27, 2020 – Pico Interactive, a global tech company that develops innovative virtual reality (VR) and enterprise solutions, today announces its partnership with Snobal, a technology company developing enterprise VR and augmented reality (AR) cloud solutions, including Snobal Cloud – a VR deployment solution. Combining Pico’s powerful VR headsets and Snobal’s enterprise-friendly VR deployment solution, this partnership grows the VR for business ecosystem and helps business content creators deliver, manage and scale their VR enterprise experiences and solutions.

No two businesses have the same needs, which is why Pico recently released both 3 Degrees of Freedom (3DoF) and 6DoF headsets in 2020. With the discontinuation of the Oculus Go, Pico continues to serve the business community as the only global company to offer a wireless 3DoF solution with its G2 4K S and G2 4K enterprise headsets, while still offering its 6DoF headsets as well – Neo 2 and Neo 2 Eye with eye tracking capabilities. Pico’s partnership with Snobal is another step forward in expanding its portfolio of business solutions, while also aiding in the development of enterprise VR applications.

This partnership also fosters a more streamlined experience for customers and users of VR in the workplace. By using Snobal’s VR deployment platform, Snobal Cloud, businesses can easily manage multiple headsets, users, permissions, sessions, visitors and experiences on Pico’s headsets right out of the box. Snobal works with customers spanning a variety of industries, including training, healthcare, education, telecommunications, infrastructure and VR enterprise content creators.

“With Pico’s headsets and Snobal’s deployment solution both created with the enterprise in mind, our partnership helps bolster our offerings to existing and new customers,” said Leland Hedges, General Manager for Pico Interactive Europe. “When forming partnerships, we look for companies that bring value to our customers, align with our mission and prioritize the privacy of our users. Snobal fit the bill perfectly, and we’re looking forward to seeing more solutions and experiences built for enterprise that are easy for businesses to deploy through Snobal Cloud.”

“From working with businesses, government and educational organizations on their VR content requirements, we know they require some key enterprise features from their VR solutions and experiences: control over data and where it resides; control over users; control over privacy, headset and hardware used; and ease of updates,” said Murray James, co-founder and CEO for Snobal. “As none of the existing deployment platforms delivered on these needs, we built Snobal Cloud from the ground up with business users in mind. We have a bold vision to make it easier for businesses to solve real world challenges using VR and AR, which requires an openness to collaborate with partners such as Pico in new and exciting ways.”

Both Pico and Snobal believe the privacy of its users is of the utmost importance, which is why no social media profiles are required for use – all the way from setting up the headset to utilizing the platform.

For more information on Pico Interactive, visit www.pico-interactive.com.
For more information on Snobal, visit https://snobal.io/

About Pico Interactive

Pico Interactive focuses on innovative VR and AR solutions which enable businesses to create and experience the best in VR and Interactive Computer-Generated Imagery (CGI). With operations in the United States, Europe, China and Japan, Pico Interactive focuses on creating amazing VR platforms for any application and is built around the principle of “user first design.” To learn more, visit www.pico-interactive.com.

About Snobal

Snobal is a technology company that is a market leader in the development of virtual reality and augmented reality (XR) solutions. Our XR software solutions help organizations of all sizes and industries better train, communicate and collaborate. All XR solutions are based on the enterprise friendly XR deployment platform – Snobal Cloud. For more information on Snobal visit https://snobal.io/.

Media Contact
Uproar PR for Pico Interactive
+ 1 321-236-0102  x233

Media Contact  (Australia & Singapore)
Ann Nolan
+ 61 3 6145 0103

Read more
A comparison for Snobal Cloud and Oculus for Business
Media release

Snobal’s virtual reality deployment platform provides a truly enterprise friendly alternative to tech giant’s solution

Today technology company Snobal announced that its cloud virtual reality and augmented reality (XR) enterprise deployment platform Snobal Cloud is available for businesses to deploy their virtual experiences.

Snobal Cloud is a proprietary cloud platform offering organisations globally of all sizes and across all industries a secure and reliable XR deployment solution backed up with enterprise-grade customer support.  The offering also includes:

  • Worldwide geographical availability and support.
  • Multiple device (headset) management
  • Content customisation via CMS
  • Headset agnostic i.e organisations do not have to use a specified headset
  • Client data ownership / data sovereignty

Below is a comparison of Snobal Cloud and Facebook’s Oculus for Business enterprise platform based on some key features and functionality currently available.

A comparison for Snobal Cloud and Oculus for Business

About Snobal

Snobal is a technology company that is on a mission to build the world’s #1 cloud business  virtual reality and augmented reality (XR) software company helping organisations of all sizes and industries better understand their data, knowledge or processes using the power of XR.

Snobal’s XR solutions  (XR review, XR engage, XR learn, XR manage) are being used by some of the world’s leading engineering design, construction, training and management consultancies in North America, Europe and Asia.  All XR solutions are based on our proprietary XR deployment platform – Snobal Cloud.

Snobal Cloud Device ManagementFounded in Melbourne, Australia in 2014 by Murray James and Ann Nolan , Snobal has been one of the worlds earliest technology companies working exclusively in VR and AR for business applications. 

In 2015 Snobal was awarded the 2015 iAward Victorian Merit Recipient for innovation. In 2017 Snobal was profiled as one of the leading Australian technology companies transforming the construction sector in an industry report produced by StartupAus in collaboration with Aconex, Lendlease, EY and the Victorian Government.

Media inquiries

Email: media@snobal.io or phone + 61 9514 1587

Media Resources
View and download Media Resources here.


Read more
Media release

Snobal opens first global office in Singapore to serve growing client base in South East Asia


Snobal, Australia’s leading technology company working in spatial computing, virtual reality and augmented reality has launched its first global office in Singapore to serve its growing client base in South East Asia and to expand its footprint in the region. 

Singapore skyline. Photo supplied.

“We’re really excited about expanding Snobal’s reach into South East Asia with the launch of our Singapore office,” said Co-founder & CEO, Murray James. 

“A Singapore office has been on our roadmap for a while. We have a growing number of global clients there and it made sense for us to look at ways we could better serve them. Also increasing our global footprint is vital to scaling Snobal and building a world leading technology company. The traction we’ve seen in Singapore and SouthEast Asia the last few years shows there is an increasing appetite for our digital twin technology. It felt like the right time for us”.

Ann Nolan and Murray James
Snobal was founded by Ann Nolan and Murray James in 2014 and is one of the Australia’s leading VR/AR companies and one of the world’s earliest working excusively in virtual reality for business applications. Photo: Chris Hopkins.

To lead that expansion, Snobal has appointed Richard Sugandha. an ex-GoogleX backed Helix executive and veteran of Jacobs Engineering Group – as General Manager to lead the South East Asian team. 

Snobal will focus on enabling its Singaporean and SouthEast Asian based clients  to create, deliver and analyse digital twins of their built environment, information or processes through use of the Snobal’s proprietary spatial insights (virtual reality and augmented reality) platform and products for design collaboration, stakeholder and public engagement, virtual training and asset planning and maintenance.

Existing Snobal clients in the region include Capitaland, one of Asia’s largest diversified real estate groups,  Singapore government-backed infrastructure firm Surbana Jurong and clients at the Digital Capability Centre (DCC) a collaboration between consulting firm McKinsey and the Advanced Remanufacturing and Technology Centre.

About Snobal

Award winning Snobal is Australia’s leading technology company working in newer technologies such as spatial computing, virtual reality and augmented reality.

Snobal was founded in 2014 by Murray James and Ann Nolan with a vision to make it easy for business to communicate, understand and manage complex built environments, information and processes  using transformative technologies such as virtual reality, augmented reality and artificial intelligence.

Back to Media centre.

Read more