Why does Snobal do?

Company overview

Snobal is a technology company. We build licensable virtual reality and augmented reality (XR) solutions to enable teams to train, communicate, collaborate and work better from anywhere using the power of XR. All XR solutions are based off our XR deployment platform, Snobal Cloud. With offices in Melbourne and Singapore we work globally with customers spanning education, training, hospitals and healthcare, infrastructure and VR/AR enterprise content creators wanting to easily scale their VR/AR solutions.

How is Snobal used?

XR software & solutions for a changed world


Collaborate smarter on complex designs with clients and customers. Ideal for working with customers and teams across diverse geographic locations.


Enable your distributed team to communicate in a rich, interactive and engaging way using virtual reality. Coming soon. Reach out to find out more.


Speed up understanding, buy-in and sales with customers and clients using virtual reality to better communicate design, built environments or physical assets. Learn more about Snobal Solutions.


Deliver training and assessment smarter and more effectively to remote working teams. Learn more about Snobal Learn.


Use our XR deployment platform, Snobal Cloud, to quickly deliver, manage and analyse all your VR and AR experiences and environments across organisation. Learn more about Snobal Cloud.


Access rich data and analytics on how virtual environments are being used. Learn more about Snobal Cloud.

Who we are

Snobal was founded by  Murray James and Ann Nolan in 2014 with the simple premise of enabling organisations and teams to work smarter using the power of virtual reality and augmented reality (XR).

Snobal is one of the world’s earliest technology companies working exclusively in virtual reality for business. Snobal’s XR software is being used across diverse sectors from manufacturing, healthcare, training, telecommunications, urban development and engineering.

In 2017 Snobal was profiled as one of the leading Australian technology companies transforming the construction sector in an industry report produced by StartupAus in collaboration with Aconex, Lendlease, EY and the Victorian Government.

Today the company has a fast growing team across offices in Melbourne and Singapore. It is a journey that is still evolving.

[Image source: Chris Hopkins].


Our technology partners

We work with some of the biggest names in technology.

Our innovative customers

Our customers span diverse industries and markets. They all have two things in common - the appetite to transform their business and the drive to improve how they work in these changed times.

Vic Roads
Apa logo
Queen Victoria Market
Davey logo
SJ logo
City of ballarat
McConnell Dowell logo
Smec logo

Want to find out more about Snobal?