MEDIA RELEASE

MELBOURNE 2 MARCH 2020:
Snobal, Australia’s leading technology company working in spatial computing, virtual reality and augmented reality has launched its first global office in Singapore to serve its growing client base in South East Asia and to expand its footprint in the region. 

Singapore skyline. Photo supplied.

“We’re really excited about expanding Snobal’s reach into South East Asia with the launch of our Singapore office,” said Co-founder & CEO, Murray James. 

“A Singapore office has been on our roadmap for a while. We have a growing number of global clients there and it made sense for us to look at ways we could better serve them. Also increasing our global footprint is vital to scaling Snobal and building a world leading technology company. The traction we’ve seen in Singapore and SouthEast Asia the last few years shows there is an increasing appetite for our digital twin technology. It felt like the right time for us”.

Ann Nolan and Murray James
Snobal was founded by Ann Nolan and Murray James in 2014 and is one of Australia’s leading VR/AR companies and one of the world’s earliest technology companies working excusively in virtual reality for business applications. Photo: Chris Hopkins.

To lead that expansion, Snobal has appointed Richard Sugandha – an ex-GoogleX backed Helix executive and veteran of Jacobs Engineering Group – as General Manager to lead the South East Asian team. 

Snobal will focus on enabling its Singaporean and SouthEast Asian based clients  to create, deliver and analyse digital twins of their environment, information or processes through use of the Snobal’s proprietary spatial insight platform and VR and AR products for design collaboration, stakeholder and public engagement, virtual training and asset planning and maintenance.

Existing Snobal clients in the region include Capitaland, one of Asia’s largest diversified real estate groups,  Singapore government-backed infrastructure firm Surbana Jurong and clients at the Digital Capability Centre (DCC) a collaboration between consulting firm McKinsey & Co and the Advanced Remanufacturing and Technology Centre.

About Snobal

Award winning Snobal is Australia’s leading technology company working in newer technologies such as spatial computing, virtual reality and augmented reality.

Snobal was founded in 2014 by Murray James and Ann Nolan with a vision to make it easy for business to communicate, understand and manage complex built environments, information and processes  using newer technologies such as virtual reality, augmented reality and artificial intelligence.

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