Snobal a Techboard Top 10 Trending Australian VR/AR Startup

It was a lovely surprise to check LinkedIn this morning and discover that Techboard, a monthly ranking of Australian trending startups and young high potential technology companies has placed Snobal as one of the top

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Startup Victoria’s July Startup Spotlight: Snobal

Team Snobal appeared in Startup Victoria’s July enewsletter explaining how we are building VR Tools for business and how – with the help of IBM Watson’s Deep Learning AI – our VR Tools are enabling

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Demo to the Premier of Victoria on how to use VR to build things better

Our CEO, Murray James gives Premier of Victoria, Daniel Andrews a demo of our VR Tools for business when he visited The Dream Factory last week and explained how it is helping engineers and designers

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Harnessing VR to build things better in engineering, building & construction industry

“The construction industry is ripe for disruption” writes McKinsey & Company with large projects typically taking “20 percent longer to finish than scheduled and up to 80 percent over budget”. The report’s writers go onto

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Learning in virtual environments: Does it work?

There is a lot of excitement about the potential of virtual reality. And in terms of virtual reality and its application to workplace training one of the key questions we get asked at Snobal is

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Why Your Business Needs a Strategy for VR (and other emerging technologies)

Virtual reality. VR. You would literally have to be living under a rock not to notice that it is currently one of the “in” topics in technology.   However, today when I Googled “Virtual Reality Strategy

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The Problem with VR (and why Google’s Tilt Brush provides valuable lessons for any VR company)

You’ve seen the photo. Whenever there is an article about virtual reality now the hero photo will inevitably be one of a man or woman with a VR headset staring off into the Netherland smiling

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The Problem with ‘Disruptive Technologies’

Some recurring questions asked off founders of  technology start-ups are: What is the ‘significant problem’ that your innovation (technology)  solves? What ‘pain point’ does it address for potential customers? What’s the proof that people want

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Victoria celebrates ICT excellence and innovation at 2015 iAwards (and Snobal gets a tip of the hat too!)

Last night at a packed gathering in RMIT’s Storey Hall we were surprised, proud and well, a little thrilled to be awarded a Merit Recipient in the Start Up Company Award Category at Victoria’s 2015 iAwards. The

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