Newsroom
About Us
We’re Snobal, the creators of artificial intelligence (AI) assisted virtual reality and augmented reality solutions changing how the built environment is designed, communicated and understood.
Founded in 2014 our solutions are used by some of the worlds largest engineering design companies, infrastructure developers manufacturers and smart cities.
Our insight
As humans we are biologically primed to make sense from the world in 3D yet so much of what we do in building complex built environments is try and communicate ideas via images, video, 2D drawings, spreadsheets and text, which often require technical knowledge by people to understand. This can lead to confusion and misconceptions when communication to end users for e.g the community is concerned as well as a high likelihood for re-work after build costing.
Rework in infrastructure development occurs at the design and construction phase and has massive cost implications for all involved in the project. It leads to unnecessary additional effort, impacts quality and has additional safety implications in conducting any onsite reworks. The direct costs alone can often come to 5% of total construction, which is significant on a $5.5 billion dollar project. Our AI assisted VR solution for design review - review - for example was developed to enhance and enrich design validation and collaboration thereby helping reduce rework.
All of Snobal's extended reality (XR) software solutions - engage, review, learn and manage - are created with a vision of transforming infrastructure through extended reality.
Recent coverage
Awards & recognition
June 2015: receive Victorian Merit Recipient Winner for 2015 iAwards.
March 2017: invited onto HTC ViveX Global Accelerator Program (Batch II).
May 2017: invited onto IBM Global Entrepreneur Program
October 2017: Snobal profiled as one of the leading Australian technology companies transforming construction sector in industry report produced by StartupAus in collaboration with Aconex, Lendlease, EY and the Victorian Government.
Media request?
For media, commentary and speaking inquiries, please contact us at [email protected].
Download high resolution Snobal logo, pics and bios here.