We’re Snobal, the creators of artificial intelligence (AI) assisted virtual reality (VR) solutions and tools changing how places and products are designed, communicated and understood.
Founded in 2014 our solutions are used by some of the worlds largest engineering design companies, infrastructure developers manufacturers and smart cities.
#buildthingsbetter
As humans we are biologically primed to make sense from the world in 3D yet so much of what we do in building built environments, packaging or product design is try and communicate ideas via images, video, 2D drawings, spreadsheets and text, which often require technical knowledge by people to understand.
This can lead to confusion and misconceptions especially when communication to end users for e.g potential customers, consumers or in the case of infrastructure development the community.
It also does not foster inclusive design, that is designing places (and products) for the diverse array of end users who will use the place (or product).
Built on our intelligence platform, snolab our AI assisted VR solutions and tools are changing how places and products are designed, communicated and understood.
Snobal is a Melbourne based emerging technology company. Founded in September 2014 by Ann Nolan and Murray James the journey started several years before that when Murray with his architectural visualization and retail design background and Ann with her screenwriting, digital and community development background explored how they could best use emerging technologies to foster the creation of end user focused places and products, to achieve efficiencies and environmental sustainability.
In March 2017 HTC Corporation announced Snobal as one of 33 companies chosen from over 1000 for its global ViveX Accelerator (Batch II).
In May 2017 Snobal was invited to join the IBM Global Entrepreneurs program. This program will assist in the integration of the IBM cognitive computing platform AI, Watson into the VR Tools and enable Snobal to leverage on IBM’s infrastructure, software, experience, and reach to bring its VR Tools to a global market.
In October 2017 Snobal was profiled as one of the leading Australian technology companies transforming the construction sector in an industry report produced by StartupAus in collaboration with Aconex, Lendlease, EY and the Victorian Government.
Download high resolution Snobal logo, pics and bios here.
June 2015: receive Victorian Merit Recipient Winner for 2015 iAwards. March 2017: invited onto HTC ViveX Global Accelerator Program (Batch II). May 2017: invited onto IBM Global Entrepreneur Program October 2017: Snobal profiled as one of the leading Australian technology companies transforming construction sector in industry report produced by StartupAus in collaboration with Aconex, Lendlease, EY and the Victorian Government.
