At a glance

Snobal creates artificial intelligence (AI) assisted virtual reality (VR) tools for business. Our focus markets are design, engineering, construction, product design & manufacturing, retail and workplace training.

Our insight

As humans we are biologically primed to make sense from the world in 3D yet so much of what we do in building  built environments, packaging or product design is try and communicate ideas via images, video, 2D drawings, spreadsheets and text, which often require technical knowledge by people to understand. This can lead to confusion and misconceptions. Snobal’s software enables high performance team test and communicate faster and easier in virtual reality. All interactions in the virtual environment are captured enabling data driven decisions and better design outcome.

Our backstory

Snobal is a Melbourne based emerging technology company that artificial intelligence (AI) assisted virtual reality (VR) tools for business. Our focus markets are design, engineering, construction, product design & manufacturing, retail and workplace training.

Founded in September 2014 by Ann Nolan and Murray James the journey started several years before that when Murray with his architectural visualization and retail design background and Ann with her screenwriting and digital strategy background explored how they could best use immersive environments  to enable teams to communicate and collaborate on design faster and in a more effective and engaging way.
Initially Snobal’s focus was on retail application of its technology but it soon became clear that the technology had applications to diverse sectors.
In March 2017 HTC Corporation announced Snobal as one of 33 companies chosen from over 1000 for its global ViveX Accelerator (Batch II).
In May 2017 Snobal was invited to join the IBM Global Entrepreneurs program. This program will assist in the integration of the IBM cognitive computing platform AI, Watson into the VR Tools and enable Snobal to leverage on IBM’s infrastructure, software, experience, and reach to bring its VR Tools to a global market.
In October 2017 Snobal was profiled as one of the leading Australian technology companies transforming the construction sector in an industry report produced by StartupAus in collaboration with Aconex, Lendlease, EY and the Victorian Government.

Timeline

Logo & Resources

Download high resolution Snobal logo, pics and bios here.

Awards & Recognition

June 2015:  receive Victorian Merit Recipient Winner for 2015 iAwards.
March 2017:  invited onto  HTC ViveX Global Accelerator Program (Batch II).
May 2017:  invited onto IBM Global Entrepreneur Program

Latest media release

How a Melbourne based virtual reality company is transforming urban design and public engagement

Past media releases

28 March 2017: Melbourne based virtual reality start-up, Snobal joins Chinese based HTC global accelerator program
[Download media release as PDF here.]

Photo credit:  Jennifer Maree Rouse [bottom left].