Snobal virtual workplace
Media release

Snobal Adds VR Deep Linking Feature On Its Enterprise Metaverse Platform Enabling Infinite Connected Virtual Workspaces

Technology company Snobal has launched the ability to run connected VR apps from within its workplace metaverse platform. The release, currently in beta, places the company as the world-leading enterprise metaverse platform enabling users a more seamless and useful immersive experience and empowering organizations to easily use VR to solve mission-critical issues such as learning and assessment, collaboration, and engagement.

MELBOURNE– JUNE 7, 2022 – Snobal, a technology company developing a workplace metaverse platform for business and education,  has become one of the first to market with the ability to deep-link or connect VR apps within its workplace metaverse platform enabling a more connected and seamless experience for users when using the platform for learning and assessment, remote collaboration and engagement.

With the rapid evolution of the metaverse, delivering virtual experiences where users can move seamlessly from one VR app to another has been one of the key challenges to overcome.

Deep-linking enables two separate VR apps to be connected to each other enabling a user to join both apps from the one place on the Snobal platform. Organizations can enable their employees and customers to jump into a virtual workplace on Snobal and when ready launch and access other VR apps from within their virtual workplace. For example to enter a virtual training and assessment experience.

Combined with Snobal’s web-based content authoring capabilities, this new feature allows organizations to create their own virtual learning experiences using the Snobal SDK, with assessment results reported at runtime for accreditation and aggregation.

“This is an exciting technical breakthrough for our platform, and for the realization of the enterprise metaverse in general,” said Snobal Co-founder & CEO, Murray James. “Users can now seamlessly move between connected VR apps, and organizations can gain access to broad data aggregated across connected applications with the feature enabling bi-directional data flow between VR apps. We’re looking to roll the feature out to all our customers more broadly soon”.

Snobal enterprise-friendly VR/AR platform also enables businesses to easily manage headsets, users, permissions, visitors, and experiences. Snobal is device and software agnostic and works with customers spanning a variety of industries, including education, professional services,  healthcare, education, and telecommunications.

About Snobal

Snobal was founded in 2014 with a vision to make it easy for organizations to meet, collaborate and work together using VR/AR. Now, Snobal is the virtual workplace platform of choice powering the enterprise metaverse. For more information on Snobal visit https://snobal.io/.

Media Contact

Josh Thillagaratnam
+ 61 3 6145 0103
[email protected]

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Snobal Sphere
Media release

Snobal Launches Sphere, the Enterprise VR Collaboration App to Support Remote and Hybrid Working

Virtual Reality (VR) and Augmented Reality (AR) adoption has surged in business and education over the last year. With distributed workforces and remote and hybrid working arrangements here to stay, organisations are looking to harness digital technologies such as VR/AR as part of their digital toolkit for more effective employee and customer collaboration and learning. Snobal’s launch of its remote enterprise VR collaboration and presentation app, Snobal Sphere positions it as a global leader in enterprise cloud VR/AR solutions.

MELBOURNE:  8 SEPTEMBER 2021 –  Snobal, the technology company developing market-leading VR/AR  solutions for enterprise and education,  becomes one of the first to market with a remote enterprise VR collaboration and presentation authoring app called Snobal Sphere. Snobal Sphere enables people to meet, discuss, present and play in VR regardless of their physical location. Snobal Sphere is available globally from the Snobal website.

The newly launched app builds on the company’s eight years experience and strength in developing cloud VR/AR solutions for enterprise and education, as well as positions the company as a world leader in enterprise VR/AR software development.

Murray James,  Snobal co-founder, and chief executive officer said, “Over the last 18mths we have seen a huge shift in where and how people work and study. The shift to a distributed workforce, along with the growth of hybrid and remote working, means business leaders are focussed on what digital tools they can best use to foster more effective workplace collaboration. Using Snobal Sphere organisations can enable their employees and customers to meet in VR, import and discuss presentations, videos, and 3D files. Snobal Sphere is great for those times when you need to meet and collaborate but it’s not possible to have everyone in the same physical location. When you need genuine human interaction and engagement but distance and video conferencing make this difficult. Snobal Sphere offers a polished professional immersive experience which can be used for employee onboarding and workplace learning along with customer collaboration and engagement,”.

The company sees its VR collaboration and communication app as providing an enterprise-friendly immersive collaboration solution not just for businesses but also for educational organisations who are future-proofing their offering. 

“Online education is assuming greater importance than before and for educational organisations students’ needs and expectations have changed.  Students are wanting more engaging, personalised learning experiences as part of the blended learning experience and there is an impetus by education to find more effective ways to deliver their learning so that they can stay ahead.  We know VR and AR  is and will be increasingly a part of educational organisations digital toolkits,” said James.

Snobal’s experience and focus in the development of VR/AR software for business and education since 2014 means the company places a strong emphasis on security. “We know from eight years working with government, education, and enterprise that while they might have a strong appetite to use VR or AR for collaboration they also need the assurance of key enterprise features such as:  control over data and where it resides; control over users; control over privacy, headset and hardware used; and ease of updates. It’s where we see our differences and focus. For example, businesses and education can’t use headsets or remote collaboration solutions that require social media logins. Snobal Sphere is built for workforce collaboration so gives business and education this peace of mind,” commented James. 

Using Snobal Sphere, people located in diverse geographical locations can remotely meet, discuss and present in VR.  People can set up an account, create their avatar and share a meeting code with other meeting participants which enable people to meet in the same virtual space. Meeting participants will be able to choose from a selection of virtual rooms to meet, which fit their meeting aims; they can see each other as avatars, talk in real-time enabling conversation to feel more ‘real’.  Meeting participants will also be able to access functionality such as importing files such as videos, images, and 3D models into the virtual environment.

Founded in 2014 and headquartered in Australia, Snobal has grown to be a key player on the global VR/AR for business landscape with its platform, Snobal Cloud that makes it easy for organisations to remotely deploy, author, and report VR/AR experiences across diverse use cases.

The company’s remote VR collaboration and presentation authoring app, Snobal Sphere is available from the Snobal website and will soon be available from the Pico App Store.

About Snobal

Snobal is a global technology company that is revolutionizing how business and education use VR/AR to solve mission-critical issues. Innovative companies across the world use the company’s platform to scale their VR/AR experiences across diverse use cases and applications ranging from workplace training, employee onboarding and collaboration, and customer collaboration.  

Headquartered in Melbourne, Australia Snobal has been an innovator and industry leader in advancing the use of VR/ AR for business and education since 2014. 

Learn more at snobal.io

Media Contact

+ 61 3 6145 0103

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University of Arizona
Media release

Snobal and University of Arizona Partner to Research Virtual Avatar Preference in Bid to Ensure More Inclusive Virtual Learning Experiences

The innovative research recognises that VR adoption for learning in enterprise and educational settings has accelerated the last year and is at a critical inflection point with a need to look to the development of  industry standards to ensure VR technologies and experiences are accessible to people from diverse backgrounds and abilities.

TUCSON:  31 AUGUST 2021 – Snobal, a technology company developing cloud enterprise virtual reality (VR) and augmented reality (AR) software and the Center for Digital Humanities at University of Arizona are the successful recipients of a Facebook Reality Labs (FRL) grant investigating the impact on learning of the choice and comfort level with digital avatars in immersive learning experiences.

As VR technologies become more widely adopted in educational settings  to enhance student engagement  there is an  increasing focus on how best to ensure that VR technologies and experiences are accessible to people from diverse backgrounds and abilities. 

The research will study students’ preference and selection of virtual avatars in an immersive virtual environment and how those decisions and options can foster a more positive learning environment for people from diverse backgrounds and abilities.

“The world works very differently than it did a year ago.  We are seeing a huge shift in where and how people work and study and the adoption of digital technologies such as VR. VR has the potential to change the way we learn, collaborate and communicate but many of the elements around responsible development and use are still evolving including guidelines on virtual avatar design and preference,” said Ann Nolan, Snobal co-founder and Chief Growth Officer.

“We know that the experience people have of their virtual avatars impacts how they feel in VR. Avatars can literally change people’s behavior and attitudes and how they feel about themselves in VR. But we don’t know what avatar choice needs to be made available to students to ensure inclusive learning experiences? What drives avatar comfort in learning environments? This research is about enabling us to better understand this so the broader VR industry can have clear direction,”  said Nolan.

Bryan Carter, Director of the Center for Digital Humanities and Associate Professor of Africana Studies, will introduce his students to Snobal’s enterprise VR collaboration and presentation authoring app, Snobal Sphere, using the Pico Neo 2 Eye headsets.  

The students will have a selection of diverse options as they establish themselves in the virtual environment and begin engaging with the course content. Anonymous data collected via survey, eye tracking and choice will be used to enhance user experience throughout the semester and presented through a white paper at the end of the study.

“Digital avatars are supposed to represent the user, but the virtual representations have often been a generic, one-size-fits-all variety, lacking in cultural diversity and physical ability,” Carter said. “There is an opportunity now to develop industry standards and broad guidance on avatar comfort and other preferences to ensure that virtual technologies are accessible to people from culturally and linguistically diverse communities.”  The use of digital technologies including VR/AR for remote collaboration has accelerated in both business and educational settings in the last year with online education assuming greater importance than before and students’ needs and expectations having changed. 

The Snobal and The Center for Digital Humanities at The University of Arizona project is funded by a research grant from Facebook Reality Labs (FRL), which requested proposals targeting the company’s third Responsible Innovation Principle: “Consider Everyone.” 

The latest round of grants  included 115 proposals from more than 100 universities in 25+ countries and is supporting research on how best to build the next computing platform in a responsible way with a focus on ensuring consideration of the needs, requirements of user and non-user experiences across diverse  social groups and cultures.

The results of the research will be made available by Snobal and The Center for Digital Humanities at The University of Arizona at the completion of the research next year.

For more information on Snobal, visit https://snobal.io

For more information on Center for Digital Humanities at the University of Arizona, visit https://digitalhumanities.arizona.edu/

About Snobal

Snobal is a global technology company that is revolutionizing how business and education use VR/AR to solve mission critical issues. The company’s VR/AR platform, Snobal Cloud makes it easy for business and education to deploy, author and report virtual experiences. Innovative companies across the world use the company’s platform to scale their VR/AR experiences across diverse use cases and applications ranging from workplace training, employee onboarding and collaboration and customer collaboration. 


Headquartered in Melbourne, Australia Snobal has been an innovator and industry leader in advancing the use of VR/ AR for business and education since 2014. 

About Center for Digital Humanities at the University of Arizona

The Center for Digital Humanities is a research and innovation incubator for the computational study of the human condition. Through the organizational, analytical and visualization power of digital technologies, CDH provides creative, scholarly and educational support for researchers, teachers and community members seeking to more fully understand the world’s enduring and emerging needs.

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Pico Interactive headset
Media release

Pico Interactive and Snobal Partner to Increase Accessibility for VR Enterprise Content Creators and Expand Business Solution Offerings

Utilizing Pico’s line of 3DoF and 6DoF headsets and Snobal’s enterprise virtual reality (VR) deployment solution, content developers can now easily deliver, manage and scale VR enterprise experiences and solutions

SAN FRANCISCO – August 27, 2020 – Pico Interactive, a global tech company that develops innovative virtual reality (VR) and enterprise solutions, today announces its partnership with Snobal, a technology company developing enterprise VR and augmented reality (AR) cloud solutions, including Snobal Cloud – a VR deployment solution. Combining Pico’s powerful VR headsets and Snobal’s enterprise-friendly VR deployment solution, this partnership grows the VR for business ecosystem and helps business content creators deliver, manage and scale their VR enterprise experiences and solutions.

No two businesses have the same needs, which is why Pico recently released both 3 Degrees of Freedom (3DoF) and 6DoF headsets in 2020. With the discontinuation of the Oculus Go, Pico continues to serve the business community as the only global company to offer a wireless 3DoF solution with its G2 4K S and G2 4K enterprise headsets, while still offering its 6DoF headsets as well – Neo 2 and Neo 2 Eye with eye tracking capabilities. Pico’s partnership with Snobal is another step forward in expanding its portfolio of business solutions, while also aiding in the development of enterprise VR applications.

This partnership also fosters a more streamlined experience for customers and users of VR in the workplace. By using Snobal’s VR deployment platform, Snobal Cloud, businesses can easily manage multiple headsets, users, permissions, sessions, visitors and experiences on Pico’s headsets right out of the box. Snobal works with customers spanning a variety of industries, including training, healthcare, education, telecommunications, infrastructure and VR enterprise content creators.

“With Pico’s headsets and Snobal’s deployment solution both created with the enterprise in mind, our partnership helps bolster our offerings to existing and new customers,” said Leland Hedges, General Manager for Pico Interactive Europe. “When forming partnerships, we look for companies that bring value to our customers, align with our mission and prioritize the privacy of our users. Snobal fit the bill perfectly, and we’re looking forward to seeing more solutions and experiences built for enterprise that are easy for businesses to deploy through Snobal Cloud.”

“From working with businesses, government and educational organizations on their VR content requirements, we know they require some key enterprise features from their VR solutions and experiences: control over data and where it resides; control over users; control over privacy, headset and hardware used; and ease of updates,” said Murray James, co-founder and CEO for Snobal. “As none of the existing deployment platforms delivered on these needs, we built Snobal Cloud from the ground up with business users in mind. We have a bold vision to make it easier for businesses to solve real world challenges using VR and AR, which requires an openness to collaborate with partners such as Pico in new and exciting ways.”

Both Pico and Snobal believe the privacy of its users is of the utmost importance, which is why no social media profiles are required for use – all the way from setting up the headset to utilizing the platform.

For more information on Pico Interactive, visit www.pico-interactive.com.
For more information on Snobal, visit https://snobal.io/. 

About Pico Interactive

Pico Interactive focuses on innovative VR and AR solutions which enable businesses to create and experience the best in VR and Interactive Computer-Generated Imagery (CGI). With operations in the United States, Europe, China and Japan, Pico Interactive focuses on creating amazing VR platforms for any application and is built around the principle of “user first design.” To learn more, visit www.pico-interactive.com.

About Snobal

Snobal is a technology company that is a market leader in the development of virtual reality and augmented reality (XR) solutions. Our XR software solutions help organizations of all sizes and industries better train, communicate and collaborate. All XR solutions are based on the enterprise friendly XR deployment platform – Snobal Cloud. For more information on Snobal visit https://snobal.io/.

Media Contact
 Uproar PR for Pico Interactive
+ 1 321-236-0102  x233
[email protected]

Media Contact  (Australia & Singapore)
Ann Nolan
+ 61 3 6145 0103
[email protected]

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A comparison for Snobal Cloud and Oculus for Business
Media release

Snobal’s virtual reality deployment platform provides a truly enterprise friendly alternative to tech giant’s solution

Today technology company Snobal announced that its cloud virtual reality and augmented reality (XR) enterprise deployment platform Snobal Cloud is available for businesses to deploy their virtual experiences.

Snobal Cloud is a proprietary cloud platform offering organisations globally of all sizes and across all industries a secure and reliable XR deployment solution backed up with enterprise-grade customer support.  The offering also includes:

  • Worldwide geographical availability and support.
  • Multiple device (headset) management
  • Content customisation via CMS
  • Headset agnostic i.e organisations do not have to use a specified headset
  • Client data ownership / data sovereignty

Below is a comparison of Snobal Cloud and Facebook’s Oculus for Business enterprise platform based on some key features and functionality currently available.

A comparison for Snobal Cloud and Oculus for Business

About Snobal

Snobal is a technology company that is on a mission to build the world’s #1 cloud business  virtual reality and augmented reality (XR) software company helping organisations of all sizes and industries better understand their data, knowledge or processes using the power of XR.

Snobal’s XR solutions  (XR review, XR engage, XR learn, XR manage) are being used by some of the world’s leading engineering design, construction, training and management consultancies in North America, Europe and Asia.  All XR solutions are based on our proprietary XR deployment platform – Snobal Cloud.

Snobal Cloud Device ManagementFounded in Melbourne, Australia in 2014 by Murray James and Ann Nolan , Snobal has been one of the worlds earliest technology companies working exclusively in VR and AR for business applications. 

In 2015 Snobal was awarded the 2015 iAward Victorian Merit Recipient for innovation. In 2017 Snobal was profiled as one of the leading Australian technology companies transforming the construction sector in an industry report produced by StartupAus in collaboration with Aconex, Lendlease, EY and the Victorian Government.

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Media release

Snobal opens first global office in Singapore to serve growing client base in South East Asia

MEDIA RELEASE

MELBOURNE 2 MARCH 2020: Snobal, Australia’s leading technology company working in spatial computing, virtual reality and augmented reality has launched its first global office in Singapore to serve its growing client base in South East Asia and to expand its footprint in the region. 

Singapore skyline. Photo supplied.

“We’re really excited about expanding Snobal’s reach into South East Asia with the launch of our Singapore office,” said Co-founder & CEO, Murray James. 

“A Singapore office has been on our roadmap for a while. We have a growing number of global clients there and it made sense for us to look at ways we could better serve them. Also increasing our global footprint is vital to scaling Snobal and building a world leading technology company. The traction we’ve seen in Singapore and SouthEast Asia the last few years shows there is an increasing appetite for our digital twin technology. It felt like the right time for us”.

Ann Nolan and Murray James
Snobal was founded by Ann Nolan and Murray James in 2014 and is one of the Australia’s leading VR/AR companies and one of the world’s earliest working excusively in virtual reality for business applications. Photo: Chris Hopkins.

To lead that expansion, Snobal has appointed Richard Sugandha. an ex-GoogleX backed Helix executive and veteran of Jacobs Engineering Group – as General Manager to lead the South East Asian team. 

Snobal will focus on enabling its Singaporean and SouthEast Asian based clients  to create, deliver and analyse digital twins of their built environment, information or processes through use of the Snobal’s proprietary spatial insights (virtual reality and augmented reality) platform and products for design collaboration, stakeholder and public engagement, virtual training and asset planning and maintenance.

Existing Snobal clients in the region include Capitaland, one of Asia’s largest diversified real estate groups,  Singapore government-backed infrastructure firm Surbana Jurong and clients at the Digital Capability Centre (DCC) a collaboration between consulting firm McKinsey and the Advanced Remanufacturing and Technology Centre.

About Snobal

Award winning Snobal is Australia’s leading technology company working in newer technologies such as spatial computing, virtual reality and augmented reality.

Snobal was founded in 2014 by Murray James and Ann Nolan with a vision to make it easy for business to communicate, understand and manage complex built environments, information and processes  using transformative technologies such as virtual reality, augmented reality and artificial intelligence.

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